Category expertise. No shortcuts.
Circuitry matches tech brands with pre-vetted creators who have demonstrated real influence in one specific category — not just a large following.
We are a specialist agency, not a platform. Every match is reviewed by a human against real audience-overlap data — not surfaced by an algorithm chasing availability.
The right creator makes a launch feel inevitable.
Our network is built category-first: phones, laptops, gaming, smart home, audio. A creator earns their place by moving opinion in one vertical, not by reaching a follower threshold.
Admitted by category proof, not follower count.
Every creator in our network has been reviewed against audience composition, category posting history, and genuine engagement within their specific vertical before being admitted.
We reject creators whose audience doesn't match the products they cover — no cold outreach, no mismatched briefs, no wasted budget on the wrong room.